URL Shortener
A URL shortener is a tool that creates a short, unique URL that will redirect to the specific website of your choosing.
Basically: they make a URL shorter and simpler. Your new, shorter URL will typically include the shortener site’s address, plus a combination of random letters⁴.
There are many benefits of using a URL shortener, such as:
- Saving space and making your links more appealing
- Tracking and measuring your link performance
- Enhancing your brand awareness and credibility
- Increasing your click-through rate and conversions
- Protecting your links from malicious activity
There are many URL shortener services available online, some of which are free and some of which offer paid plans with more features. Some of the best URL shorteners you can use in 2023 are:
- Bitly: A popular and reliable link shortener that allows you to customize, share, and track your links. You can also create QR codes and link-in-bio pages with Bitly¹.
- RB.GY: A free and simple link shortener powered by Rebrandly. You can create short and memorable links in seconds, and check how many clicks they received².
- Rebrandly: A custom URL shortener that lets you transform long URLs into branded links with your own domain name. You can also access advanced analytics, QR codes, and integrations with other tools³.
- Hootsuite: A social media management platform that also offers a link shortener feature. You can create and share short links across multiple social networks, and monitor their performance with Hootsuite's dashboard⁴.
- Sprout Social: Another social media management tool that provides a link shortener service. You can create and manage branded links, and get insights into your link traffic and engagement⁵.
I hope this information helps you understand what a URL shortener is and how to use it effectively.
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